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Marketing a coworking space used to be about hosting happy hours and posting photos of latte art. In 2026, that isn't enough. The market has matured. Competition is fierce, and the customer journey has changed. Today's members expect instant booking, seamless digital experiences, and clear value propositions.
Is your team stuck in a creative rut? If your recent meetings have felt more like a chore than a hub of innovation, it might be time to rethink how you approach the drawing board. True brainstorming isn't just about gathering in a conference room and asking for ideas.
The era of the 10-year lease is fading. Today, businesses want flexibility, and remote workers want a reason to leave the house. For landlords and entrepreneurs, this creates a massive opportunity: Coworking. But opening a flexible workspace is not just about putting desks in an empty room and brewing coffee.
Restaurant margins are notoriously thin—often hovering between 3% and 6%. Yet, for many dinner-focused venues or spacious cafes, the biggest asset (the real estate) sits empty or underutilized for 40+ hours a week. Turning your restaurant into a coworking space isn't about pivoting away from food; it's about dayparting—using your quiet hours to generate a new, high-margin revenue stream.
The flexible workspace industry has exploded, evolving from a niche trend for freelancers into a standard requirement for Fortune 500 companies. For entrepreneurs and landlords looking to enter this market, the biggest question is often: Should I build my own brand, or buy a franchise?
Anyone can send a media pitch; very few consistently get covered. This guide walks you through exactly how to write pitches that land real stories, plus proven subject line formulas you can copy and adapt.
Whether you need a space, want to earn from yours, or are ready to build your own marketplace — we have you covered.
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